Action-Based Learning Projects:
MAP & Consulting Studio
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors
Nairobi
Nairobi
2025
Full-Time MBA MAP
Operations Enhancements
Design and implement a comprehensive qualitative and quantitative health and economic impact of CheckUps COVA's health benefits management platform on early adopters (small businesses and informal sector workers). The project will evaluate how COVA's allocation algorithms optimize healthcare spending efficiency and demonstrate measurable improvements in healthcare accessibility and financial outcomes for families who have chosen COVA as an alternative to traditional health insurance.
Faculty Advisors
La Romana
La Romana
2024
Full-Time MBA MAP
Financial Analysis and Planning
This project will focus on identifying which dental services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2025
Full-Time MBA MAP
Market Analysis and Assessment
Create a first-of-its-kind assessment of commercial and industrial solar project economics across the country. Key portions of the assessment will be published and promoted to industry stakeholders.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop an asset and needs map related to hydrogen and logistics infrastructure in the US and Canada. Use findings to create recommendations to direct governmental investments that will accelerate market deployment of decarbonization technologies.
Faculty Advisors