Conduct a detailed ecosystem analysis on emerging technology segments

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Develop a pricing strategy, market analysis, and marketing campaign for the launch of our brand and products.

Develop a 3-5 year strategic marketing plan for electrified construction equipment aligned to customer adoption.

Evaluate the future of the company's Digital and Interactive Creative and Technical Services Division and recommend a new strategic direction for this facet of the business.