Action-Based Learning Projects:
MAP & Consulting Studio
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2023
Executive MBA MAP
Go-To-Market Strategy
Evaluate the potential for Cincinnati Children's to develop a new pediatric health insurance plan, including the risks and benefits of this strategic choice. Describe steps that would be needed to develop and launch a new health plan.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2024
Full-Time MBA MAP
Market Analysis and Assessment
Develop an integrated brand marketing and storytelling strategy that supports the growth of Commongrounds' community of tenant-businesses and maximizes common area and amenity utilization and activation throughout the building.
Faculty Advisors