Conduct market assessment to identify test markets for a new business model.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Conduct market research to develop a strategic marketing plan to drive product adoption and revenue growth.

Formulate a new branding strategy promoting brand recognition.

Develop a comprehensive marketing strategy.

A) Develop strategy, tools, and workflows to capture climate and social impact metrics and B) support the development of a comprehensive communications strategy about Powertrust's impact

Identify opportunities for differentiation through technology in order to develop a go-to-market strategy

Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.

Articulate a long-term strategy for PG&E around the electrification of medium-duty vehicles.

Assess the current marketing process, then assess new market research and provide marketing guidance for a three-year plan.

Research, define and present strategies, best practices, and tactics to increase market share for the new Poker Powher app.