Action-Based Learning Projects:
MAP & Consulting Studio
Mumbai, Chennai, and Madurai
Mumbai, Chennai, and Madurai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Formulate a strategic market entry plan for a new product offering in India and Middle East. Develop ICP, Positioning strategy, Value proposition, and Operating Model for the product.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Chicago, IL
Chicago, IL
2020
BBA Capstone
Employee Experience Enhancements
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors