Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
San Diego, CA
San Diego, CA
2024
Global MBA MAP
Market Analysis and Assessment
Conduct preliminary research and formulate a strategic entry plan on brokering warehouse automation opportunities utilizing Autonomous Mobile Robots (AMR), Automated Guided Vehicles (AGV), and Artificial Intelligence (AI) and similar technologies in the logistics sector.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Create a plan to develop and improve an upcoming mortgage & real estate company to be able to expand into a larger market, and to have the developed infrastructure to conduct business with all focal points of being a well rounded business being addressed and implemented.
Faculty Advisors