Action-Based Learning Projects:
MAP & Consulting Studio
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors

Chicago, Atlanta, IL, GA, USA

Chicago, Atlanta, IL, GA, USA
2023
Weekend MBA MAP
Operations Enhancements
The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors