Action-Based Learning Projects:
MAP & Consulting Studio
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Paso Robles, CA, USA
Paso Robles, CA, USA
2023
Weekend MBA MAP
Operations Enhancements
Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks, show best practices in industry, identify key distribution networks – direct to consumer, on line sales, on site sales, off site events.
Faculty Advisors
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors