Action-Based Learning Projects:
MAP & Consulting Studio
Saginaw and Auburn Hills, MI
Saginaw and Auburn Hills, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Enhance supply chain risk management process to incorporate criteria for detecting, verifying, escalating, and, managing identified ESG-related risks throughout Nexteer’s supply chain all the way to the nth tier.
Faculty Advisors
Ypsilanti, MI
Ypsilanti, MI
2022
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Create a visualization of product line profitability data using Power BI or other visualization tools. Including features such as interactive dashboards, centralized access, enhanced visualization, robust security, and scalability, making critical investment decisions easier.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
Develop a strategic roadmap for expanding Drone Pilot Academy’s FAA Part 107 and Drone 101 Certification programs into the U.S. and Canadian markets, leveraging augmented reality and innovative training techniques to enhance workforce development.
Faculty Advisors