Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/mich-medicine.png?itok=6WhWYlcS)
Pittsburgh, PA, USA
![](/sites/default/files/images/map_logos/mich-medicine.png)
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/unfi.png?itok=VGBIRG4N)
Providence, RI, USA
![](/sites/default/files/images/map_logos/unfi.png)
Providence, RI, USA
2023
Weekend MBA MAP
Market Analysis and Assessment
Support the UNFI ESG team to conduct market analysis and research to inform a potential Impact Fund which will support innovative solutions to climate change in the food/ag sector. The student team will create a proposal outlining an identified market gap as well as a recommended thesis, investment vehicle type, management scenarios, and expected impact for the fund.
Faculty Advisors