Action-Based Learning Projects:
MAP & Consulting Studio
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
![Imperial Health Sciences](/sites/default/files/styles/max_325x325/public/images/map_logos/imperial.jpg?itok=EpNwLyLL)
![Imperial Health Sciences](/sites/default/files/images/map_logos/imperial.jpg)
IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.
![](/sites/default/files/styles/max_325x325/public/images/map_logos/grip.png?itok=Qxv7fZRI)
![](/sites/default/files/images/map_logos/grip.png)
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.