Action-Based Learning Projects:
MAP & Consulting Studio
Coral Gables, FL
Coral Gables, FL
2025
Weekend MBA MAP
Market Analysis and Assessment
Formulate a strategic market growth plan for the Healthcare vertical segment of Ryder’s Supply Chain Services (SCS) business. SCS serves the North American market; however, this project will be focused on growing the U.S. business.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors