Create a strategic analysis and marketing plan for U.S. collegiate sports programs with a focus on international recruiting and talent sourcing.

Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.

Build Rockbridge’s systematic and repeatable value creation strategy and approach for its portfolio companies, based on private equity best practices. Specifically, determine which critical actions the company and Rockbridge should take per function (e.g., growth strategy, product development, technology, sales & marketing, talent, finance & accounting, etc.) in the first 3-years of the hold period to drive profitable growth.

Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.

Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.

Formulate a three-year action plan for scaling a RAAS (Robots as a service) delivery robot platform nationally in the US, looking at the most viable entry point, asset management, and creating viable unit economics.

Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.

The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.

Formulate a strategy to increase luggage sales.

Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.

Develop a comprehensive and effective strategy that enables Toyz to successfully introduce and promote game-based and adaptive learning products to minority and underserved students, and help them develop skills for STEAM careers in order to increase access and equity in STEAM education and improve learning outcomes for these students.

Develop a comprehensive inventory ordering strategy, with sales forecasting/predictive methodology aligned with customer wants and needs and the right product segments by store for a 100+ store privately owned RV retail dealership company.

Create a playbook for evaluating and implementing artificial intelligence for the Property & Casualty and People Solutions business units

Assess opportunities to improve demand forecasting and inventory management/allocation for the US market at a more disaggregated geographic level, and develop an analytical model to enable this level of optimization by our business units.

Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.