Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI

Ann Arbor, MI
2025
Weekend MBA MAP
Strategic Roadmapping
Create a strategic plan for Fark Labs, a global innovation and transformation hub dedicated to building top-tier startup companies and advancing new technologies. Fark is a cutting-edge, full-service innovation studio, fully equipped with the resources, equipment, and talent necessary to revolutionize company building.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
Faculty Advisors

Virtual

Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors

Virtual

Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Identify the key factors that make a company a top partnership prospect, and use that information to determine the ideal companies and brands as well as partnership opportunities for a provider of alternative healing methods.
Faculty Advisors

Denver, CO

Denver, CO
2025
Full-Time MBA MAP
Strategic Roadmapping
Renegade Plastics is an innovative, rapidly scaling start-up redefining sustainability in the coated plastics and textiles space. This project offers the chance to tackle real-world challenges in circular economy innovation, from identifying ideal facility locations to designing a low-carbon logistics roadmap that proves sustainability and profitability can go hand in hand.
Faculty Advisors

Lisdoonvarna

Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
NYC, NY
NYC, NY
2025
Full-Time MBA MAP
Strategic Roadmapping
The MAP team will develop a business plan to create an apprentice program focused on helping young people find careers in plumbing, electricity, carpentry, roofing, and walling. The US has a huge issue with not enough skilled trades people. This project will be supported by top real estate, and Ireland and US Government officials.
Faculty Advisors

Virtual

Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors