Cappo Sales Track

Accelerate Your Sales Career with the Cappo Sales Track

Build customer relations, develop sales strategies, and drive business revenue — all while controlling your own earnings potential. If the dynamic field of sales sparks your interest, Michigan Ross offers a special sales track to help ignite your success.


The Cappo Sales Track, available to undergrads at Ross and throughout the University of Michigan, will help you:

• Get to know the sales function and what it means to work in sales.

• Study business-to-business (B2B) and business-to-consumer (B2C) sales.

• Explore career development and recruiting opportunities for jobs in sales.

Aubrey headshot

"The Sales Track is a great experience! The courses are valuable due to the opportunities to connect with employers, analyze and create solutions for companies, and excellent education. I highly recommend the track to future students"  -Aubrey Setlock, LSA

What You’ll Study

To complete the Sales Track, you’ll need to take 12 credits from the courses below:

Marketing Management MKT 302 (3 credits)

Fundamentals of Sales Management MKT 310 (3 credits)

Retail Marketing Management MKT 312 (3 credits)

Consumer Behavior MKT 313 (3 credits)

Additionally, we offer a specialized workshop to help students hone their negotiation skills.

What You’ll Do  

At Michigan Ross, we believe the best way to learn something is by doing it! That’s why you’ll also have the chance to take part in a number of action-based learning opportunities related to sales. From internships and membership in the Michigan Sales Club to showing off your skills in competitions and getting to speak with sales professionals, there’s no shortage of ways to keep actively learning outside the classroom.  

And when it’s time to start applying for jobs, our Career Development Office will help connect you with companies ready to hire. Cappo Sales Track students have put their skills to use at major companies like LinkedIn, IBM, P&G, and Bloomberg, just to name a few.

Get Started

If you’re interested in applying to the Cappo Sales Track, email MichiganRossSalesTrack@umich.edu to get more information and meet with a member of the Cappo Sales Track team. Applications are usually due in early December.

The Cappo Sales Track is made possible through a significant gift by Jeffrey Cappo and his sons Michael and Eric Cappo of Ann Arbor, Mich.

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