Basel Agency for Sustainable Energy (BASE)

Basel Switzerland
Project Goal
Analyze the potential integration of Carbon Credits into existing Servitisation business model applications that link to energy efficiency and clean energy

Faculty Advisors
Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...
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Dwight F. Benton Professor of Marketing
Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...
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