Basel Agency for Sustainable Energy (BASE)

Basel Switzerland
Project Goal
Analyze the potential integration of Carbon Credits into existing Servitisation business model applications that link to energy efficiency and clean energy
Faculty Advisors
Michael Metzger
Michael Metzger
Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...
Read more
Aradhna Krishna
Aradhna Krishna
Dwight F. Benton Professor of Marketing
Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...
Read more
MAP Type
Full-Time MBA MAP
Industry
Education/Government/Non-Profit
Function
Finance
Region
Western Europe
Class Year
2023
More MAP Successes
BlueConduit
Franklin, MI
Conduct market analysis of potential use cases for machine learning to support decision-making to protect public health.
Read more
PepsiCo Inc.
New York City, NY Santa Ana, CA
Craft a competitive strategy for the sparkling water category.
Read more