Basel Agency for Sustainable Energy (BASE)

Basel Switzerland
Project Goal
Analyze the potential integration of Carbon Credits into existing Servitisation business model applications that link to energy efficiency and clean energy

Faculty Advisors
Adjunct Assistant Professor of Marketing
Professor Metzger serves as a Lecturer on the faculty of the University of Michigan Ross School of Business in the Department of Marketing, where he...
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Dwight F. Benton Professor of Marketing
Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...
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