Conecta SPA

Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
Project Goal
Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.
Faculty Advisors
Ted London
Ted London
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute
Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...
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Peter Lenk
Peter Lenk
Professor Emeritus of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...
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MAP Type
Full-Time MBA MAP
Industry
Other
Function
Marketing/Sales
Region
Central & South America
Class Year
2018
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