General Motors Customer Care and Aftersales

Detroit, MI
Project Goal
Identify how to improve the vehicle service experience for customers through innovative communication channels and how to best communicate vehicle needs and their respective solutions to users.

Faculty Advisors
Herrick Professor of Business
Professor of Technology and Operations
Professor of Industrial and Operations Engineering
Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
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