General Motors Customer Care and Aftersales

Detroit, MI
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Project Goal
Identify how to improve the vehicle service experience for customers through innovative communication channels and how to best communicate vehicle needs and their respective solutions to users.

Faculty Advisors

Izak Duenyas
  • Herrick Professor of Business
  • Professor of Technology and Operations
  • Professor of Industrial and Operations Engineering
  • Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Priscilla S. Rogers
  • Associate Professor Emerita of Management Communication
Pris Rogers studies writing and speaking as management activities to get work done through people. Issues of efficiency, politeness, empathy, and...

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