Singapore; Bangkok, Thailand
Project Goal
Design a comprehensive marketing campaign to activate use of mobile apps in Thailand.
Project Detail
With more Thai Internet users coming online for the first time on their phones, mobile is a natural focus for Google. Working with Googlers, the MAP team studied the market and developed campaigns to help raise awareness of Google’s mobile services among Thai Internet users, particularly ages 18 to 24. The team also outlined key metrics to measure success and lay the groundwork for rolling out future campaigns to other Thai user groups.
Read more about the Google MAP team's experience on the Student Voices Blog.
Faculty Advisors
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