Hyundai Motor Company Europe GmbH

Offenbach, Germany
Project Goal

Recommend a fiscally responsible warranty strategy

Project Detail

Hyundai Motor's European headquarters challenged the team with analyzing warranty policies for competitiveness with the goal of increasing sales. The team was tasked with recommending a fiscally responsible warranty along with a strategy for implementation considering the varied markets across Europe. The MAP team analyzed warranties across markets, research the warranty's influence on purchasing, and ultimately, proposed recommendations supported by detailed financial analysis to Hyundai's European executive team.

Faculty Advisors
Herrick Professor of Business
Professor of Technology and Operations
Professor of Industrial and Operations Engineering
Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
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