Hyundai Motor Company Europe GmbH

Hyundai Motor's European headquarters challenged the team with analyzing warranty policies for competitiveness with the goal of increasing sales. The team was tasked with recommending a fiscally responsible warranty along with a strategy for implementation considering the varied markets across Europe. The MAP team analyzed warranties across markets, research the warranty's influence on purchasing, and ultimately, proposed recommendations supported by detailed financial analysis to Hyundai's European executive team.