Hyundai Motor Europe GMBH

Offenbach, Germany
Project Goal

Analyze the company's warranty policies and recommend changes to remain competitive.

Project Detail

Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.

Faculty Advisors
Herrick Professor of Business
Professor of Technology and Operations
Professor of Industrial and Operations Engineering
Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
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