LegWorks

Buffalo, NY;Toronto, Canada

Project Goal

Create a strategic marketing plan to build brand and product awareness with U.S. customers and patients.

Faculty Advisors

Arthur F. Thurnau Professor

Professor of Business Administration

Dr. Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurial Studies and past Associate Dean for Information Technology. His...

Gretchen Spreitzer

Associate Dean for Executive and Corporate Relations

Keith E. and Valerie J. Alessi Professor of Business Administration

Professor of Management and Organizations

Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...

MAP Type

Industry

Function

Region

Class Year

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