Buffalo, NY;Toronto, Canada
Project Goal
Create a strategic marketing plan to build brand and product awareness with U.S. customers and patients.

Faculty Advisors
Arthur F. Thurnau Professor
Professor of Business Administration
Dr. Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurial Studies and past Associate Dean for Information Technology. His...
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Associate Dean for Executive and Corporate Relations
Keith E. and Valerie J. Alessi Professor of Business Administration
Professor of Management and Organizations
Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...
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