Leon Speakers

Ann Arbor, MI
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Project Goal
Develop a direct-to-consumer business model.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Katherine Burson
  • Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over...
Industry
Class Year
2018

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