Rainforest Expeditions

Peru and Japan
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Project Goal
Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.

Faculty Advisors

Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
Lynda Oswald
  • Louis and Myrtle Moskowitz Research Professor of Business and Law
  • Acting Chair of Business Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...

More MAP Successes

India
Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference...
Israel and Canada
Produce a three-year strategic plan for three new power generator markets that includes situation analyses and potential go-to-market activities.
Detroit, MI
Develop a strategy for supporting corporate customers who wish to procure 100% renewable energy.