Sustainable Harvest Coffee Importers
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Sustainable Harvest is an importer of high quality specialty-grade coffees from over 15 countries around the world. As pioneer of the Relationship Coffee Model, it has led the paradigm shift that has served as the foundation for the direct trade model and the interest in creating a closer connection between farmers and consumers.
For this project, the team conducted an in-depth market analysis of coffee consumption and potential coffee retail channels -- hotels, restaurants, ecotourism -- in Rwanda. It then developed a business plan for the cafe and wholesale operation, taking into account the market analysis.
Project coordinated in partnership with the William Davidson Institute.
