Tetra Pak

Managua, Nicaragua
Project Detail

Create a business model between private sector food manufacturers, traditional trade shopkeepers, and base of the pyramid (BoP) consumers that can enhance economic sustainability and scalability of products


Faculty Advisors
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute
Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...
Read more
Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...
Read more