Wello is a social venture with a mission to deliver clean water to a thirsty world with its WaterWheel — a rolling plastic drum that allows people to transport up to five times more water than they would otherwise carry. The MAP team was tasked to develop a strategy for global scale that will enable Wello to achieve financial sustainability while also achieving its social mission. The MAP team validated the India business model and created business evaluation tools to help Wello strengthen
its India business to drive more regular revenue and focus on its core market. They were able to recommend a global expansion strategy with organizations which offers strong partnership opportunities.