Wello

Mumbai, India
Project Goal

Develop a strategy for global scale that will enable Wello to achieve financial sustainability while also achieving their social mission.

Project Detail

Wello is a social venture with a mission to deliver clean water to a thirsty world with its WaterWheel — a rolling plastic drum that allows people to transport up to five times more water than they would otherwise carry. The MAP team was tasked to develop a strategy for global scale that will enable Wello to achieve financial sustainability while also achieving its social mission. The MAP team validated the India business model and created business evaluation tools to help Wello strengthen
its India business to drive more regular revenue and focus on its core market. They were able to recommend a global expansion strategy with organizations which offers strong partnership opportunities.

Faculty Advisors
Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
Read more
Ted London
Ted London
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute
Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...
Read more
Wello
MAP Type
Full-Time MBA MAP
Industry
Education/Government/Non-Profit
Function
Strategic Planning
Region
India
Class Year
2015
More MAP Successes
SERNANP
Lima, Peru
Propose an implementation strategy that considers and prioritizes the social and economic conditions of the licensees of the certification "Conservation Ally".
Read more
Ashoka
Ashoka
Washington, D.C. and London, U.K.
Create a business plan for Ashoka's global Empathy initiative.
Read more