Action-Based Learning Projects:
MAP & Consulting Studio
Muskegon, MI
Muskegon, MI
2023
Online MBA
Operations Enhancements
Work with the GAM (Goodwill Associates of Michigan) to develop strategies to increase domestic textile recycling, keeping our materials local, earning more value which decreases exporting lower value textile bails, and decreases global textile waste.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Understanding healthcare utilization patterns and gaps in care for urban Native American populations in southeast Michigan with an FQHC and urban Indian Health Service clinic in southwest Detroit.
New York, NY
New York, NY
2024
Weekend MBA MAP
Market Analysis and Assessment
Develop a competitive positioning and growth strategy for Wisp, the leading provider of reproductive telehealth services in the U.S. - specializing in same day treatments for common infections like UTIs, yeast infection, BV, Herpes, etc.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors