Analyze Google and Shopify data to improving advertising ROI, marketing strategies for growth, and assess customer acquisition, conversion & retention trends.

Define the KPIs to measure business health and drive insights for reducing overhead across various functions including procurement, finance, recruiting, & IT

Define the market opportunity and set priorities for a new strategic business segment

Analyze global market suitability and entry strategies across 10 countries for VIDA’s products: identity verification, digital signatures and authentication

Formulate a strategic plan to create an ‘educational center of excellence’ that will expand educational services, personal and professional development capabilities, and entrepreneurial opportunities for the 42 Malawi villages, families, and the girls that Othakarhaka serves

Create a marketing and social media strategy to support recruiting efforts of high school and college students.