Identify viable products to reach target millennial consumer base

Compose a market entry strategy.

Review current medical devices supply chain and determine how to introduce and even more customer-centric strategy.

Analyze best practices for public-private partnership (PPP) in Malawi and create a strategic framework for how to replicate and implement PPP models in other countries.

Project coordinated in partnership with the William Davidson Institute.

Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.

Analyze student perception of Quicken Loans as an employer and recommend brand positioning for undergraduate students.

Determine a business case and marketing strategy for how to bring new, innovative products and/or services to market.