Action-Based Learning Projects:
MAP & Consulting Studio
Amritapuri, Clappana
Amritapuri, Clappana
2024
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a strategic study on boosting the income of local Indian women seaweed cultivators by diversifying seaweed added-value products in a market dominated by large industries. Focus on outcome with medium-low level of implementation complexity.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2023
Executive MBA MAP
Go-To-Market Strategy
Evaluate the potential for Cincinnati Children's to develop a new pediatric health insurance plan, including the risks and benefits of this strategic choice. Describe steps that would be needed to develop and launch a new health plan.
Faculty Advisors