Develop a comprehensive branding strategy that incorporates the City of Dearborn's history, diversity, and innovation into a cohesive and appealing brand story.

Build a strategic growth plan for one of the top AI companies.

Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)

Create an implementation model to scale execution of sustainability projects.

Expand the real estate project scoring model that we use to evaluate potential engagements.

Determine an incentive structure that could help make green corridors work and undertake pilot feasibility studies for the first wave of site-specific green business opportunities.

Develop a strategic evaluation framework to assess opportunities for market entry and expansion building on global data.

Create a working framework to assess ticket sales, facility monetization, and alternative revenue streams. Propose marketing initiatives that will capitalize on the players, the club, and the brand.

Develop a marketing/outreach/engagement strategy around a value proposition for the Detroit, Michigan and Windsor, Ontario joint economic region.

The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.

Evaluate connectivity-adjacent opportunities.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Create emerging markets product strategy for high-growth conversational AI startup.

Evaluate and improve the CertifID business model and asses the growth potential in the current target market as well as future markets of expansion.