Action-Based Learning Projects:
MAP & Consulting Studio
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
Virtual
Virtual
2024
MM Consulting Studio
Strategic Roadmapping
Create a strategic business plan for Therapy Ranch in Southeast Michigan, outlining short-term 1 year, and long -term goals, 5 year. Help establish a sustainable urban horse facility with a primary offering of Equine Assisted Mental Health Services.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Mumbai
Mumbai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Profile the US/Canada EV market, analyze key customer segments and customer expectations, and identify target micro-markets and customer segments as well as key success factors for approaching those markets
Faculty Advisors
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors