Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/mich-medicine.png?itok=6WhWYlcS)
Pittsburgh, PA, USA
![](/sites/default/files/images/map_logos/mich-medicine.png)
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
![Wayne Metropolitan Community Action Agency](/sites/default/files/styles/max_325x325/public/images/map_logos/waynemetropolitancommunityactionagency.jpg?itok=FoBc-uIj)
Detroit, MI
![Wayne Metropolitan Community Action Agency](/sites/default/files/images/map_logos/waynemetropolitancommunityactionagency.jpg)
Detroit, MI
2022
BBA Capstone
Market Analysis and Assessment
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
Faculty Advisors