Assess the market viability of a new product and determine the go-to-market strategy

Create the pro forma, market research, and recommended approach for engaging with advertisers on medical content pages.

Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

Develop a 3 year digital marketing strategy and budget for paid and organic social media and search.

Develop a business operating plan for a new multi-use cooperative building venture.

Create comprehensive strategy for supply chain resiliency tools in Cummins, evaluating existing tools, current plans, and best practices in SC data analytics.

Create a go-to-market strategy for CRH’s premium labor/locums services business for the Anesthesia service line.

Evaluate emerging technologies and investment opportunities.

Evaluate and identify patient engagement strategies outside the clinical setting that can meaningfully impact quality outcomes.

The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed

This project will focus on identifying which pathology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.