Action-Based Learning Projects:
MAP & Consulting Studio
India
India
2022
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
San Juan, PR
San Juan, PR
2025
Full-Time MBA MAP
Strategic Roadmapping
This project is to engage the manufacturing community to identify operational 'pain points', and design an AI tool to help them navigate selecting solutions more rapidly. Our partner in this activitiey is an AI data platform that will create the actual AI algorithms for the tool.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors