Formulate a member engagement strategy for UnitedHealthcare Medicare & Retirement that leverages the technology capabilities of Optum Global Operations, positioning the business ahead of disruptive competitors.

Perform a stakeholder needs analysis and propose a business model to serve those needs through outreach and engagement efforts.

The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?

Construct a framework to measure qualitative impacts of the U.S. Space Force (USSF) to the national economy. Craft a marketing strategy and communications plan to explain those impacts to the public.

Develop a strategic approach for UNFI to address the environmental impacts of land use change in its food and agricultural value chain.

MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).

MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).

Analyze the potential for monetization of the use of University-owned resources by for-profit micro-mobility providers operating on campus.

Develop a Service Line strategy for University of Michigan Health to improve patient access and refine patient-centered workflows across the health system.

Create a business plan with a sales and marketing strategy for retaining existing industry members, and attracting new members to the Mcity public-private mobility research partnership.

Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).

Develop a 5-year business plan for the U-M Center for Sports Medicine and Joint Preservation (CSMJP).

Conduct market research to inform the strategy for Under Armour's sustainability-related marketing and communications

Help U-M Exercise & Sport Science Initiative (ESSI) leadership develop a long-term business plan to bring in revenue and sustain ESSI once seed funding is spent.

Formulate a detailed strategy to democratize access to space through digital engineering.