Action-Based Learning Projects:
MAP & Consulting Studio
Ireland
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Go-To-Market Strategy
Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.
Faculty Advisors
Nashville, TN, USA
Ann Arbor, MI
Detroit, MI
Pittsburgh, PA, USA
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
Seattle, WA
Chicago, IL
Chicago, IL
2020
BBA Capstone
Employee Experience Enhancements
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors
Scottsdale, AZ
Orrville, OH, Chicago, IL
London, UK
Multiple
Ann Arbor, MI, USA
Redwood Shores, CA
