Action-Based Learning Projects:
MAP & Consulting Studio
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Chicago, IL; Minneapolis, MN; Seattle, WA; Holland, MI; San Francisco, CA; New York, NY; Stamford, CT
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.
Faculty Advisors
Dearborn, MI
Dearborn, MI
2018
Full-Time MBA MAP
Provide an assessment of parameters that influence the successful installation of workplace charging stations and propose a framework to translate those parameters into strategic actions and policy that maximize the sales of electric vehicles (EV) in the U.S. and Canada.
Faculty Advisors