Action-Based Learning Projects:
MAP & Consulting Studio
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Evaluate and build a comprehensive digital banking proposition for a specific target market.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors