Action-Based Learning Projects:
MAP & Consulting Studio
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors