Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/utz-brands.png?itok=GDpCYxjA)
Hanover, PA, USA
![](/sites/default/files/images/map_logos/utz-brands.png)
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors