Action-Based Learning Projects:
MAP & Consulting Studio
St. Paul, MN
St. Paul, MN
2024
Executive MBA MAP
Go-To-Market Strategy
The focus of the project will be a strategic repositioning of our EMBLEM S-ICD (subcutaneous implantable defibrillator) in light of the Modular CRM system (S-ICD coupled with the EMPOWER Leadless Pacemaker) coming in 2025. Key question to answer: How do we go-to-market with this strategic repositioning of S-ICD?
Faculty Advisors
Lansing, MI
Detroit, MI
Tel Aviv, Israel
Sao Paulo and Rio de Janeiro, Brazil
Lima, Peru, Puerto Maldonado, Peru
Offenbach, Germany
Seattle, WA
Managua, Nicaragua; Santo Domingo, Dominican Republic
Austin, TX
Muncie, IN
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Build Rockbridge’s systematic and repeatable value creation strategy and approach for its portfolio companies, based on private equity best practices. Specifically, determine which critical actions the company and Rockbridge should take per function (e.g., growth strategy, product development, technology, sales & marketing, talent, finance & accounting, etc.) in the first 3-years of the hold period to drive profitable growth.
Faculty Advisors