Propose an improved pricing menu and recommended ratio of service mix to increase profitability.

Develop a 5-year business plan for the U-M Center for Sports Medicine and Joint Preservation (CSMJP).

Outline a brand strategy considering the impact on the business model and company structures.

Conduct a post-COVID market-assessment to identify the optimal penetration strategy.

Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.