Action-Based Learning Projects:
MAP & Consulting Studio
Ypsilanti, MI, USA
Kampala Uganda
Ann Arbor, MI, USA
Grand Rapids, MI
Ann Arbor, MI, USA
Joliet, IL, USA
Basel Switzerland
Tel Aviv Israel
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors