Action-Based Learning Projects:
MAP & Consulting Studio

Rochester Hills, MI

Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors

Lisdoonvarna

Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
St. Paul, MN
St. Paul, MN
2024
Executive MBA MAP
Go-To-Market Strategy
The focus of the project will be a strategic repositioning of our EMBLEM S-ICD (subcutaneous implantable defibrillator) in light of the Modular CRM system (S-ICD coupled with the EMPOWER Leadless Pacemaker) coming in 2025. Key question to answer: How do we go-to-market with this strategic repositioning of S-ICD?
Faculty Advisors