Create a working framework to assess ticket sales, facility monetization, and alternative revenue streams. Propose marketing initiatives that will capitalize on the players, the club, and the brand.

Develop a marketing and business strategy for awareness and direct response for an emerging nonprofit that impacts people overcoming multiple conditions across the globe.

We propose establishing a collaborative committee involving students, faculty, and staff to develop a community outreach strategy.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Investigate how to increase utilization and revenue for Camp Michigania's facility during non-summer months, with secondary goals of engaging U-M s/c/u’s and U-M alumni.

Improve the socio-economic conditions of dairy farmers in Egypt using a collaborative model that engages the cooperatives and community development associations (CDAs).

Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.