The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop a profitable and socially inclusive business plan that facilitates access for smallholder farmers, especially women, to inputs and related services.

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Evaluate a pilot clinical program providing strategic recommendations that streamline and scale implementation, enhance user adoption, and optimize client outcomes.

Craft a business plan to increase overall fleet profitability.