The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.

Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

Produce a digital banking services business case and implementation strategy for a commercial banking specialty business

Develop strategic priorities to support sustainable membership growth and market leadership.

Analyze our current state employer brand and give recommendations on how to improve.

Design a strategic framework to help Consumers Energy identify and prioritize big data analytics opportunities.

Evaluate a pilot clinical program providing strategic recommendations that streamline and scale implementation, enhance user adoption, and optimize client outcomes.

Assess the market viability of a new product and determine the go-to-market strategy