Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI, USA
Ann Arbor, MI
San Diego, CA, USA
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Identify the key factors that make a company a top partnership prospect, and use that information to determine the ideal companies and brands as well as partnership opportunities for a provider of alternative healing methods.
Faculty Advisors
Detroit, MI
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Daytona Beach, FL
Daytona Beach, FL
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.
Faculty Advisors
Ann Arbor, MI, Detroit, MI
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Maumee, OH
Maumee, OH