Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Tamil Nadu, India
Tamil Nadu, India
2014
Full-Time MBA MAP
Provide a financial needs assessment.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Bangalore, India;Andhra Pradesh, India;Delhi, India
Bangalore, India;Andhra Pradesh, India;Delhi, India
2018
Full-Time MBA MAP
Understand the scope of co-creation in the urban governance space, identify the dynamics and complexities, and design a co-creation strategy and implementation plan for the eGovernments Foundation that includes a list of potential partners who can effectively scale the Foundation's impact and enhance the quality of life experienced by citizens in India's cities.
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Strategic Roadmapping
Ann Arbor, like all rapidly growing communities, needs a strategic plan for equitable housing, creative placemaking, and mixed-use, sustainable, net-zero development. Assist our nonprofit, Equitable Ann Arbor Land Trust, to develop a strategic plan to grow Ann Arbor's housing in concert with the University's growth, consistent with EA2 Aspirations.
Faculty Advisors