Action-Based Learning Projects:
MAP & Consulting Studio

Bolingbrook, IL, USA

Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Faculty Advisors
Pittsburg, PA
Pittsburg, PA
2024
Full-Time MBA MAP
Go-To-Market Strategy
Examine current business models around historic and new digital solutions of Eaton and its competitors, identify attractive investments, and propose new business models that incorporate software, hardware, and services into a total package for Eaton customers.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors