Complete a competitive assessment and propose a strategic marketing plan.

Develop a plan to improve business support services for hard-to-reach entrepreneurs.

Conduct market research and donor identification, develop a fundraising strategy & implementation plan, and create a system of continuous strategy monitoring, evaluation, & improvement.

Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.

Develop a complete business plan to present to potential investors

Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.

Develop an aggressive growth strategy for the U.S. market.

Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.