Action-Based Learning Projects:
MAP & Consulting Studio
Champaign, IL
Champaign, IL
2025
BBA Capstone
Strategic Roadmapping
Develop a comprehensive project to support LeaderShape in creating a strategic plan that aligns its mission with long-term growth, enhances program impact, and strengthens operational efficiency, ensuring the organization can continue empowering young leaders effectively.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.
Faculty Advisors
Canton, MI
Canton, MI
2024
MSCM Consulting Studio
Strategic Roadmapping
Develop a strategic roadmap and financial analysis regarding the expansion of the companies private fleet back haul program. Discover existing opportunity and financially viability of fleet expansion.
Faculty Advisors